Centuries of Innovation

Founded in 1801 by Zenus Crane, Crane is a brand that has touched millions across the globe, from Presidents to Queens and brides to authors alike. Establishing itself in the world of the written word, craft, and etiquette, it set the standard in print and innovation leading the way across the globe.

200 Year Old Startup

As years turned into decades and decades into centuries, Crane has continuously reinvented itself as a leader in luxury stationery with customers that include Cartier, Barak Obama, The Carters, and Vogue.

Awards achieved
NBCU - Product of the year
D&AD - Wooden Pencil
Dieline Award

From 2018 to 2020, we were brought in to lead Crane's reinvention across brand, design, strategy, marketing, people, and operations. Our mission wasn’t to create a new company but to bring Crane back to its rightful place as an innovative company rooted in craft and human connection.

Going deep into its rich history, we unearthed and teased out the threads to bring forward and make new again to appeal to new generations of stationery and artifact lovers. We layered this across technology and print innovation while preserving and celebrating its handmade human-centric nature.

Design and Strategy Partners
Collins
Nucleus Strategy

- Brand Strategy
- Creative Direction
- Marketing
- Product Direction & Strategy
- Product Design
- Product and Strategic Sourcing
- Product Innovation & Research
- Office and Space Design
- Retail Design
- Event Design
- Experience Design
- Hiring
- Print Operations
- Print Innovation

- Brand Strategy
- Brand Redesign
- Product Development
- Marketing
- Retail Design
- Event Design
- Packaging
- Hiring