We Love To Print

MOO is an online print and design company with a passion for amazing design and how it can change the world, support customers and make a difference in your day. Conceived and founded in London in 2006 MOO and by its fearless founder Richard Moross set out to disrupt the trillion-dollar global print industry by unleashing great design, impeccable customer service, advanced technology, combined with accessibility and quality.

MOO set new standards in print with a unique collection of products and technologies with an unwavering goal of great design. Focusing on photographers, designers, creatives and upstarts MOO used its technology to make print accessible and more beautiful raising the bar in both quality and experience.

Great design for everyone

Design is the focal point of everything MOO creates from technology and manufacturing, to customer experience and packaging. Everything is considered to create a crafted, world class experience at an accessible professional-level that had previously been out of reach.

Passionate about helping people achieve their design goals, MOO creates products of the highest level to help businesses, professionals and artists look great.

The company has won 3 Webby awards (the web’s Oscars), has been profiled in the Financial Times, and was ranked in the top 10 UK start-up companies by the Guardian Newspaper. MOO currently employs over 200 full-time staff and has offices in London, UK and Rhode Island, USA. MOO has also raised over $5m in venture capital from the Accelerator Group, Index Ventures and Atlas Venture, the investors behind Skype, Betfair, Lovefilm, Last.fm and MySQL.

Our journey with MOO started in 2008 when we built the Product and Brand teams tasked with crafting MOO’s brand, product, and customer experience. Working across both physical and digital products, our work took MOO from a London-based startup to a global brand loved by millions worldwide.

Over the course of seven years we played a critical role in transforming MOO from a B2C company into a B2BC brand (*Business to Business Consumer). At the start of our journey we crafted MOO’s product experience evolving it from a cute MiniCard company to a design focused print company with a focus on business cards raising the standard of how print was seen, utilized and interacted with.

*Business-to-business Consumers – We are all humans, and we hate labels, but we also love thinking about them. Our approach to working in B2B environments is thinking about the humans involved and how to support those people as people run businesses, especially within the context of MOO and my other work. They have wants, needs, and desires that will help drive that business to become a better brand. So they think and consume like consumers but for the brand. goes here

- Brand Strategy
- Creative Direction
- Product Direction & Strategy
- Product Design
- Product and Strategic Sourcing
- Product Innovation & Research
- Office and Space Design
- Retail Design
- Event Design
- Experience Design

- Business Cards
- MiniCard Redesign
- Letterheads & Stationery
- Packaging Design 
- MiniCard Frame
- Business Card Accessories
- Luxe Product Development
- Luxe Project
- NFC Cards
- Retail Store
- Exhibition Design